Curating your gourmet store selection with prestige spirits

Rotation products generate recurring margin and drive traffic. These are bottles the customer already knows or easily discovers, with accessible pricing and high giftability.

El Dorado 12 Years as the rum anchor — internationally recognised, unique Guyana origin, convincing entry price. The natural step up is El Dorado 15 Years for casual gifting.

Carbon Champagne Sleeve Brut as the champagne shopfront centrepiece — unique carbon design, unavailable in supermarkets, photographs perfectly for social media.

Mid-range Japanese whisky (€80–250) is the perfect premium gift zone, barely exploited in Spain. Our catalogue includes over 60 Japanese references with unique depth in the European market.

For the gourmet shopfront we recommend a tiered selection. Entry: Kaijin Japanese Blended (40°) as a first accessible approach to Japanese whisky.

Mid-premium: Kanosuke Single Malt (48°), a new Kagoshima distillery already winning international awards. Shinobu 10 Years Mizunara Oak (43°) with sandalwood and coconut notes from Japanese oak that takes 200 years to grow.

Hine cognac and Carbon champagne are the two gift axes with the highest conversion in the catalogue. Both combine verifiable storytelling, premium packaging and the perfect price range for gifting.

Hine Bonneuil 2012 is the cognac discovery product: the Hine family's own estate since 1817, dated harvest, comparable to a fine wine. Offer all three vintages (2008, 2010, 2012) as an exclusive gift pack.

Hine Antique XO Grande Champagne (40°) as the cognac top for corporate gifting — 'XO' is an instant recognition code, Grande Champagne is the highest classification.

In a gourmet store, visual impact sells. Bottles with exceptional design act as traffic magnets: they draw the customer to the shelf and open the conversation.

Ferdinand's Saar Dry Riesling Gin (44°) activates direct cross-selling with cheese boards — the only gin distilled with Riesling from the Saar.

Inverroche Cape Fynbos in three profiles — Classic, Verdant and Amber — as a three-gin gift pack from South Africa's most biodiverse biome.

A bottle that recommends a pairing generates a 35–50% higher ticket. The gourmet customer buys the complete story, not just the spirit.

Ferdinand's Riesling Gin + aged cheese board. Hine Bonneuil + foie gras mi-cuit + Valrhona dark chocolate. El Dorado 15 Years + specialty coffee + artisanal cigar.

Predefined gourmet hampers with fixed RRP: 'Flavour & Design' (Carbon Brut + Hine VSOP, ~€150), 'Japan in a Glass' (Kanosuke + artisanal mochi, ~€180), 'After-Dinner Signature' (El Dorado 21 + grand cru chocolate, ~€200).

Limited editions and collector pieces do not need to rotate — they need to be visible. Their function is to communicate the store's level and attract the buyer seeking what cannot be found elsewhere.

The Karuizawa Colours series — eight bottles from the Japanese distillery closed in 2000 — displayed in a cabinet with an explanatory card positions the store as a national collection reference.

Chichibu Paris 2024 and Red Wine Cask 2023 as seasonal editions. Marquis De Monod 1990 as 'the birth year gift' — dated vintage armagnac, one of the most personalisable gifts in the spirits world.

A team that has not tasted cannot sell. Before showcasing any product over €150, the salesperson must answer five questions: What country? What makes this spirit unique? Who do you sell it to? For what occasion? What gourmet complement do you suggest?

We offer product sheets in three formats: (a) printed A5 for shopfront — max 80 words, storytelling + occasion + RRP; (b) ecommerce sheet — 800–1,200 characters with SEO, tasting notes and gift rationale; (c) 15–20 second verbal brief for the sales team.

Training sessions with tasting of the most narrative products: Waterford, Hine Bonneuil, Chichibu, Ferdinand's Riesling Gin. A team that knows each bottle's story sells with conviction.