How to select the finest spirits for your luxury hotel

A five-star minibar should tell a story in 5–6 references. No industrial brands the guest finds at any supermarket.

Armani Acqua as the room water, available in 33 cl (cases of 24) in both still and sparkling. Its Italian design makes it the first quality indicator the guest encounters.

The eco-conscious alternative is Bottle Up, 100% recyclable, in blue and pink.

Japanese whisky is the most powerful asset on a premium hotel list in 2026. Global demand has surpassed production, making every available reference a genuine competitive advantage.

Our catalogue includes over 60 Japanese references. We recommend three tiers for the lobby bar:

Accessible: Shinobu Pure Malt Mizunara Oak (43°) with sandalwood and incense notes, or Kaijin Japanese Blended (40°) with a floral, smooth profile.

Water is the first product the guest consumes in the room. It sets expectations for everything that follows.

Armani Acqua comes in two hospitality formats: 33 cl (cases of 24) for minibar and room service, and 75 cl (cases of 6) for restaurant tables. Both in still and sparkling.

The Armani bottle carries visual weight that immediately positions it as a luxury product. The guest recognises it, values it and associates it with the hotel's identity.

The Karuizawa whiskies are the most exclusive asset in our catalogue and one of the most coveted Japanese whisky collections in the world.

The distillery closed permanently in 2000. Every remaining bottle is literally unrepeatable — there will be no more production, ever.

The Colours series — Navy, Red, Yellow, Purple, Green, Sky Blue, Black and White — between 48.5° and 52.2°, is designed to be displayed as a complete collection. The eight bottles together generate instant conversation.

After-dinner at a five-star hotel needs depth without list excess. The Hine house, with over 250 years of history in Grande Champagne, offers a perfect progression.

H Fine Champagne VSOP (40°) as an accessible entry — minimum 6 years ageing.

Rare Fine Champagne VSOP (40°) as the sommelier's pick — more complexity, ripe fruit and subtle spice.

List gaps are filled with pieces that surprise. These are the bottles guests photograph without being asked.

Amuerte Coca Leaf Gin is our most visual reference. Each edition — Black, White, Red, Green, Blue, Summer — has a distinct botanical profile.

Masahiro Okinawa Craft Gin (47°) offers a gin & tonic unlike any European reference. Inverroche from South Africa brings three wild fynbos profiles that surprise even seasoned guests.

The most careful selection loses value if the team cannot present it. We offer product sheets with brand history, tasting notes and service suggestions for every reference.

For Japanese whisky, training is critical. The waiter who explains Chichibu's story transforms service into an experience the guest will remember.

Correct storage: Carbon champagne horizontal at 10–12 °C, spirits upright away from direct light, sake refrigerated at 5–8 °C. FIFO rotation especially for Armani waters.